The Keystone Estate is a wedding venue near Pittsburgh, Pennsylvania. I developed the brand identity and website to establish the estate before launch, creating a visual system that felt romantic and enduring.
Because the property is still evolving, the challenge was designing a brand flexible enough to unify multiple future venues while still feeling cohesive today. The identity combines restrained typography, earthy color palettes and a focus on photography, and to balance elegance with warmth and a sense of permanence.
Alongside the brand and website, I created a series of custom floral watercolor illustrations used throughout the brand to add a handcrafted quality to the overall identity system.
